My work experience placement at Aira Digital

After recently spending two weeks shadowing the PR and Content team at Aira I truly feel I have learnt so much, both about myself and about the industry. I thought coming out of first year at Uni, studying BA Public Relations, into an intense 9-5 working environment might be slightly overwhelming, however as soon as I walked into Aira I was greeted with friendly faces. From executives, to strategists, to the Co-Founders, everyone at Aira treated me as part of the team and took time out of their day to meet with me and chat through their niche/specialist topics. Continue reading “My work experience placement at Aira Digital”

Brands use the birth of royal baby number three to boost their communications

After reading PR Week’s latest article, it brought to light how jumping on the royal baby bandwagon is a clever communications initiative to gain positive PR for your brand. A celebration of a newborn encourages relationships to flourish in everyday situations, however brands who market their products with added feelings of patriotism, increase their chances of forming passionate relationships between them and their relevant stakeholders. This I believe, is because our nation is filled with feelings of pride and joy, whenever there is an announcement of new life within the royal family. Continue reading “Brands use the birth of royal baby number three to boost their communications”